5/28/2023 0 Comments Logo design formOf course the simpler the form is, the less special it tends to become, so the challenge is to keep it simple while making it distinctive enough so it can be remembered. Memorable means that while the form must be simple, it must also be distinctive enough to be easily remembered. in small size on a business card, and in big size such as a signage. Simple means that a logo has to be focused on a single story and in most cases it must be uncomplicated in form.Ī logo must be simple so it can work effectively and flexibly in a wide range of sizes and media e.g. Is it appropriate?Īppropriate means that the logo is relevant in form and concept to the client and its industry.įor example: If you’re designing for a fashion brand, then the logo needs to be elegant, but if you’re designing for a sports brand, then the logo probably needs to be bold and dynamic. Now, let’s explain each of those principles shortly to understand what they really mean.
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